4LegalLeads.com

How can we pay for leads?

 

We will accept all major credit cards. Visa, Mastercard, Discover, and American Express. In the backoffice you can add funds at any time. For larger law firms or national networks who establish who are buying huge volumes of lead, we will often move to wiring or ach once a relationship is established. We allow pro-rated refunds for your account for balance not yet used. We HIGHLY recommend taking your average cost per lead and adding enough funds to cover twenty leads.  By keeping your account funded well in advance, you assure your lead volume grows without interruption.

How do you deliver your leads?

 

The primary delivery method for other platforms is to ping you the zipcode/category.  If you have coverage, you send us a "Yes" response.  We then post the full lead data and deduct that cost from your account. The backoffice also allows downloading of all leads and orders in excel,cvs, and pdf file formats. Lastly, we can post to any system's database if you provide us with specs and are a major client.

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How much funding do we have to add?

 

We recommend you take your cost per lead and times it by 20 for a trial. Fund this amount to begin and try to keep your account funded enough to always cover the next ten leads.  This allows us to announce your campaigns in our bi-weekly newsletter to all of our powerful partners and take time to add you to our internal advertising campaigns. Once a relationship is established, you will want to cover a month's worth of leads at all times.

 

You are also going to get a much better average of your conversion rate and law of average over the delivery of 10 to 20 leads.  However, since leads for legal categories can range from $20 to $150/lead depending on the category, nearly all law firm clients fund at least five hundred to two thousand dollars.  Clients with large geographical coverage or needing huge lead flow will fund into the thousands so we can allot resources and build advertising campaigns to support all their lead flow demands.  This allows us to setup the campaigns to match your areas of law and geographical requirements.  National campaigns will deliver far faster than more localized targeting.  

 

Keep in mind when funding your account, we always allow pro-rated refunds of any remaining balance in your account if you give us 24 hour notice.  We are probably one of the most fair and risk free lead matching services in the legal industry.  We also don't require auto billing and let our clients keep their accounts well funded manually for priority.

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Can I target specific locations?

 

If you can accept ping/post with a system advanced enough to identify your buyers in real-time, then you can technically take pings for all locations for the categories you desire.  You only need send a success responses for the areas you have coverage for.  Otherwise, you can use the standard attorney targeting methods.

 

Of course national lead campaigns deliver fastest, but if you are limited to certain states, all attorneys can select the states they want leads in.  The larger the area you can practice in, the faster you will receive leads.  For this reason we recommend you select your entire state.  If you can't handle the entire state, we have zip code targeting radius allowing you to choose a mile radius from your local zip code which you should make as wide as possible to allow for commuters etc. This can radius can be limited to state lines, so no worries there.  Lastly, you can also give us a full list of counties for your target locations.

Can I target specific areas of law?

 

You can choose from a variety of areas in the legal industry that you wish to receive leads from.  These are areas of law that the prospect themselves label their issue as.  Keep in mind that the more areas of law you can handle and select, the more leads you will receive due to a larger net in matching leads to you.  After setting up your account, contact us at Support@4LegalLeads.com with your desired categories.  You can have different geographical setups for each category.  Once we have setup your location for each area of law and you've funded your account, leads will flow automatically.

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Can I get credit for bad leads?

 

All leads are sold as is since we can't resell a lead if its not real-time.  However, we will replace verifiable wrong numbers and leads obviously outside their category or location by looking at the lead's description.  To request a replacement, simply use the link in the back office which will allow us to verify the lead and often issue a credit to your account balance within 48 hours. It is an ABSOLUTE REQUIREMENT that you use your backoffice to submit any bad leads within the 5 day window before the credit option expires for each lead.  Our verification department will double confirm the reasons stated in all requests.

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Is buying legal leads ethical for attorneys?

 

Online lead generation has existed for years. Companies who have entered the legal lead generation business have already blazed a trail through many of the challenges. The result is a green light for lead generation companies who operate ethically and comply with various states rules on attorney advertisements. 4LegalLeads.com advertises on a group model, which is both legal and ethical. In general, lawyer advertisements (including group advertisements) cannot be misleading. ABA Model Rule 7.1. Since our business model is not a referral service and we are not endorsing or recommending any particular attorney, we do not violate rules on referral services. ABA Model Rule 7.2. Lawyers participating in 4LegalLeads group advertising model pay a fixed fee for their participation. Costs are based on the delivery of prospects, in no way do we ever get payed based on the collection of fees or other contingencies. In other words, there are no fee splitting issues to worry about.