Gambling is for Vegas, Not for Legal Leads. Put the Odds in Your Favor.

Turns out, the legal sales lead game has a lot to do with gambling, but believe it or not, there is a way to put the odds in your favor and eliminate the risk.

I’m a terrible gambler. A few years ago my wife and I happened to be staying at a casino hotel in Reno for work. We were drawn in by the flashing lights and thought it would be fun to go downstairs and try our luck pretending to be high rollers.

I decided to try the gambler’s gateway drug – the slots. Immediately, I could sense two things. First, I clearly had the perfect personality to get addicted to gambling. My sense of loss was way out of proportion to the penny-slot bets, and my drive to get the money back was too strong. Second, I experienced an overwhelming dread at how fast my money could disappear. In a nutshell, I was miserable and inconsolable over my losses, and $27.50 later my gambling career was over.

You work hard to earn money for your business, and it shouldn’t feel like gambling to work with a new strategic partner, like a sales lead provider, but that’s often the reality. More business partners are found online now than in person. Handshakes and dinners are replaced by sign-up forms and emails. You don’t know the lead provider personally, and it can feel like you’re placing money in a giant slot machine. Money is going to come out of your account for each lead, and the quality of the leads is a gamble. In fact, research performed by the B2B Technology Marketing Community found 61% of the marketers they surveyed admitting that generating quality leads is their biggest challenge.

This problem is compounded by another reality of

the legal lead business. Companies like ours rarely work in a silo anymore. 4LegalLeads has its own proprietary lead generation system fueled by a massive online advertising campaign, but we also partner with a vast network of other providers to expand our reach, increase our lead flow, and bring more value to our clients.

So, although we give our all to each of our clients in our own advertising campaigns, we have a whole community of people attached to us who are aligning their resources strategically according to the greatest points of opportunity and need. We have to motivate our partners to get excited and share the sense of urgency and need we have on behalf of our clients.

This creates a problem we’ve tried to address at 4LegalLeads. We created a way that our clients can appear to our networks like high rollers in the network without taking on any risk.

Now, we’ve all seen this scene in the movies… a stranger walks into town and sits down at the poker table in the old west saloon, or an unknown, well-tailored gentleman politely asks to join a game at an opulent casino. In either setting, the

new gambler in town lays down an impressive bet that grabs the attention of the room. This is a high roller – a player to be reckoned with.

Right or wrong, that’s the game being played in the sales lead industry. Our partner network is watching to see where a new high roller will pop up. They want to know who’s really serious and invested in finding new legal leads. The client’s task becomes to get the attention of the “room” and make it known, for example, that tax law cases within 50 miles of Austin, Texas are a new priority. This is why we recommend that our clients set up an initial fund that equals the cost of 10-20 leads minimum.

So great, now you have the gamble of working with a new legal lead provider compounded with the need to lay down a large sum of money and gamble on the result. Often these funds are under contract and committed to the bet.

Our company, 4LegalLeads, took away the gamble. We have no long-term contracts, no minimums, no auto-billing, and our clients’ balances are always refundable. We also have a very fair refund policy in place for individual leads.

This means any of our clients can set up a very impressive fund, showing the “room” of the network that they are serious, but none of those funds are at risk, and they are always refundable. This allows time for clients to evaluate our services and have peace of mind in the process. We assume the risk, fairly we believe, as we invest our advertising resources in a new target area and prompt our network partners to take action as well. We would rather prove our merit and earn loyalty instead of locking clients into contracts preemptively.

I hope this helps you understand the larger game being played in the industry. You deserve the chance to feel like a client, not a gambler.

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(Since 2001 4LegalLeads has specialized in delivering prospective legal clients to the industry through targeted legal leads. All of our legal leads are exclusive, real-time, and are actively seeking legal help. We handle all lead tracking to final delivery, insuring the highest quality. Advanced targeting options combined with our powerful Backoffice Distribution System help grow legal businesses to the next level. Learn more at 4LegalLeads.com. (888) 444-3884)

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